‘Yellowstone’ And Country Music Star Tim McGraw Teams With Skydance To Launch Nashville-Based Down Home, A Media Company For “Everyday Americans”

, as the new venture is known, will be based in Nashville. Its activities across entertainment, media and marketing will involve McGraw, with his management company EM.Co, and social content studio Shareability. The founder of Shareability, Tim Staples, is co-founder and CEO of Down Home. EM.Co’s Brian Kaplan, is co-founder and Chief Strategy Officer.

Down Home has two scripted series in development with Skydance, with plans for features and animation to follow. The slate is led by Joel Bergvall, Head of Film and Television. Ellison called McGraw “an outstanding artist and entertainer. He is truly gifted at telling stories across mediums that deeply connect with the audience and has built an unmatched community of fans around the world.” The new company, he added, has the ability to “fulfill a massive demand for authentic, inspiring stories.”

Bergvall agreed. “People want stories that move them, and that starts with characters they can relate to. We’re focused on underdogs, unlikely heroes, and people striving for their sense of family, community, and belonging.”

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Tim McGraw Launches Media Company With Backing From SkydanceDown Home, which will be based in Nashville and is being launched in partnership with management company EM.Co and social content studio Shareability, will produce film, TV, and digital media. Tim can get it I hope we do not see reality tv bs Oh my Lord, look’s like he found Howard Cosell’s toupee at a garage sale; and your wife didn’t give you a shovel to bury that thing? Dang!
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