Elting:
How many different experts were consulted when deciding which ingredients to use? How did you ultimately weigh all the input? And how are you continuing to evolve your formula?In the early days, I immediately brought in a handful of experts to build our recipe. From nutritionists specializing in infant nutrition to scientists specializing in dairy, it was a huge learning curve for me, and I turned to the experts in the space that I knew could help create my dream formulation.
We’re constantly thinking about ways to evolve and up-level our formula—that’s the reason that Bobbie Labs, our official research and development hub of the business, exists. The Bobbie Labs team is heads down focused on innovation, leading with science. Our team of pediatricians, nutritionists, scientists and researchers—mostly all parents as well—operates on the belief that in order to evolve the infant formula industry, we must lead with the latest science.
A few things stand out in how we got to where we are today. We built a team that is reflective of the community we serve—the majority of whom are women and parents—but no matter our background, we all believe wholeheartedly in our mission and purpose, and it’s what gets us out of bed every morning. We leaned into remote work, threw out the office lease and are now spread out across 23 states and counting.
Our society and culture needs to catch up with the realities of the way modern parents are feeding their babies—we operate under the assumption that breast is best, which is a dangerous trope that needs to end. Because breast is best… until it’s not. Until that is widely understood, accepted, and celebrated in our culture, we’ll continue to fight to change this industry and uplevel it along the way.
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