The Beauty Industry’s Most Iconic Eye Products

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To discover the top products in the category, WWD Beauty Inc asked shy of 400 executives, founders, editors, financiers, retailers, chemists and influencers to share their favorite picks.

The engine behind La Mer’s product range — and billion-dollar brand status — is also integral to the Eye Concentrate’s staying power. The proprietary Miracle Broth gets a concentrated dose here, helping mitigate the appearance of wrinkles and dark circles.La Prairie Skin Caviar Luxe Eye CreamCaviar Premier, a supercharged form of caviar, powers this product’s lifting and firming effects, in tandem with La Prairie’s exclusive Cellular Complex.

Bioflavonoids also protect the under-eye areas with their antioxidant properties.Origins GinZing Refreshing Eye CreamOrigins’ eye cream does all the heavy lifting, in more ways than one. Orange peel depuffs the eye area, while vitamin C and niacinamide boost radiance. In the short term, mineral pigments brighten the under-eye area upon application.

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