News Formal

Big Tech Q1 Earnings to Peel Back Curtain on Digital Ad Market

  • 📰 Variety
  • ⏱ Reading Time:
  • 36 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 63%

مصر أخبار أخبار

مصر أحدث الأخبار,مصر عناوين

For Variety VIP+ subscribers: Big Tech Q1 earnings are set to peel back the curtain on the the digital ad market, and it’s a moment of truth

Big Tech is still as big as ever. The Big Five — Apple, Microsoft, Amazon, Alphabet and Meta — raked in a whopping $1.5 trillion in sales last year.

After being the major growth story within advertising, digital advertising has officially begun to lose steam, with growth in the U.S. slowing to just 10.8% in 2022, down from 35.4% in 2021, according to a new report from IAB and PwC. According to Insider Intelligence, Meta and Google combined represented 60.6% of U.S. digital ad revenue in 2022, which was down from 61.6% in the prior year. The Meta-Google duopoly’s fall from grace will likely continue as other players, including TikTok parent Bytedance and Amazon, continue to steal away market share.

Despite the slowing growth, it’s not all bad news ahead for digital media, and there are some reasons to be bullish on the space.

لقد قمنا بتلخيص هذا الخبر حتى تتمكن من قراءته بسرعة. إذا كنت مهتمًا بالأخبار، يمكنك قراءة النص الكامل هنا. اقرأ أكثر:

 /  🏆 108. in EG
 

شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.

مصر أحدث الأخبار, مصر عناوين

Similar News:يمكنك أيضًا قراءة قصص إخبارية مشابهة لهذه التي قمنا بجمعها من مصادر إخبارية أخرى.

Amazon, Facebook, Google Headline Busy Earnings Week for TechTech companies including Google parent Alphabet and Amazon as well as stalwarts from the food, pharmaceutical and energy sectors highlight a busy earnings week
مصدر: WSJ - 🏆 98. / 63 اقرأ أكثر »

Tech earnings to test markets' 'most crowded' trade By Reuters*MEGA-CAP TECH EARNINGS THIS WEEK TO TEST WALL STREET'S 'MOST CROWDED' TRADE $DIA $SPY $QQQ 🇺🇸🇺🇸
مصدر: Investingcom - 🏆 450. / 53 اقرأ أكثر »

EUROPE All aboard the tech hype train as earnings rumble inA look at the day ahead in European and global markets from Wayne Cole.
مصدر: Reuters - 🏆 2. / 97 اقرأ أكثر »

Morning Bid: All aboard the tech hype train as earnings rumble inA look at the day ahead in European and global markets from Wayne Cole.
مصدر: Reuters - 🏆 2. / 97 اقرأ أكثر »

Stock futures slip as tech heavyweight earnings loomA cautious tone enveloped markets as investors eyed a busy period of corporate results and economic data that could color the Fed's interest rate decision.
مصدر: MarketWatch - 🏆 3. / 97 اقرأ أكثر »