Boulder startup has big backing to revolutionize steel-making industry

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A Boulder startup has combined forces with industrial titans to make steel more environmentally-friendly. And they're getting the attention of investors like Amazon. Brian Sanders Denver7 shares his latest In Good Company report.

BOULDER, Colo. — A Boulder startup has combined forces with industrial titans to make steel more environmentally-friendly. You're in good company with Electra.

"I think there has been a tipping point," said Electra co-founder Sandeep Nijhawan. "I would certainly feel that the last few years." "There is absolutely an awareness of how steel is produced," said Nijhawan. "And now, more investment in the United States to take the lead."

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