While Donaldson may be just the tip of the iceberg, earning an income as a creator is becoming increasingly attainable — in a recentfrom influencer-marketing firm IZEA, 61% of respondents between the ages of 18 and 29 said they would quit their job to become full-time influencers.
YouTube shorts is also predicted to grow from 2.5% in 2023 to 26% of YouTube's total ad revenue in 2027 . These platforms offer several benefits including scale, effective algorithms, a variety of monetization options, and strong analytics — which put them in the position to continue building their user bases, according to the report. shows the majority of creators are millennials. This is true across nine countries. In the US, millennials make up 45% of creators, according to the report.
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