NEW DELHI: More businesses in India are cashing in on the grand and extravagant wedding aspirations of young couples.
This comes as a third of the country’s population is between 20 and 39 years old, an age range where most Indians get married.At the Chandni Chowk, New Delhi's oldest market, its winding and tightly-packed lanes are home to one of the capital’s largest wedding apparel markets. Mr Shivam realised early on that the business, which is only a year old, needed to stand out to succeed in a competitive market.
Mr Shivam said he is always monitoring what is trending and fashionable, and tweaks his stock accordingly.SHOPS WHERE FASHION MEETS AFFORDABILITY
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