GWINN: 'Call Me Woke': Mark Cuban Says 'Embracing Diversity' Is 'Good Business'

Cuban further emphasized the point by saying, “Call me woke.”

“Call me woke—you don’t need to call it DEI, you can call it whatever you want—I call it good business,” Cubanin a talk to political and business leaders on Michigan’s Mackinac Island. “It means taking the people that you’re selling to and making sure your workforce looks like them, and making sure you can reflect their values and being able to connect to that. That’s what works for me.”

Cuban says he believes that consumer outrage will be short-lived and most customers will return to the brands they’ve traditionally patronized. Meaning if you love pro football, and almost everyone in America does, you pretty much have to watch the NFL.

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