Go to most cannabis retailers now and you’ll find an assortment of highly psychoactive candies, snacks and sodas as well as high-potency flower, vapes and turbocharged concentrates bursting with vibrant animation, cartoon characters, fictional animals or popular children’s characters.
The number of children hospitalized for cannabis toxicity in San Diego, where I practice, has quadrupled since the recreational legalization of cannabis products. Each time this happens I ask the same question: Why does a drug that could kill a child have to look like candy? This wasn’t supposed to happen. When voters approved Proposition 64, the California ballot measure to legalize marijuana, one of its clearly stated intentions was that “Marijuana products shall not be designed to be appealing to children or easily confused with commercially sold candy or foods that do not contain marijuana.”
This kind of marketing practice, one that directly connects products children view as safe with those that are addictive and can cause tremendous harm, is unacceptable and dangerous. It’s mindboggling that 63% of Californians last year voted to ban such practices for tobacco, yet lawmakers ignore just as great a threat to our children from cannabis.
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