June 21, 2023 6:55 AM EDTespite having the highest B Corp certification for a contemporary fashion company when it was certified in 2022, with a score of 90.6, trendy Danish label Ganni would never call itself sustainable.
“At its core, fashion thrives on newness and consumption, which is a major contradiction to sustainability,” the brand’s website states. In a retailscape, Ganni holds itself accountable in its public annual responsibility report; its spring–summer 2023 clothing collection is 97% “responsible” . The commitment resonates. Ganni is valued at $700 million, with devoted customers who tag themselves “#Gannigirls.
مصر أحدث الأخبار, مصر عناوين
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