WhatsApp Business users jump four-fold in three years

The increase in user base comes as Meta shifts focus to the development of business messaging, as an uncertain economy slows down its core advertising business.

Meta said it would shortly begin testing features which will help small businesses run ads that click to the messaging platform without the need for a Facebook account. Small and medium businesses would be able to send personalized messages such as appointment reminders and updates on a holiday sale to their customers for a fee.

Meta has been working to monetize its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg sees business messaging as the company's next pillar.

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Johor MB urges Felda youth to grab business opportunitiesMenteri Besar Datuk Onn Hafiz Ghazi said this was because more and more foreigners, including from Singapore, have entered Johor in recent years due to its economic potential theSun theSundaily business economy community youth Malaysia
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