03 July 2023 - 08:35The rise of the digital platform economy is helping small businesses access a larger customer base. Picture: 123RF
She says small businesses, in particular, understand what their customers want and ensure they deliver what customers expect from an experiential point of view. A third trend is the prominence of data. “Data rules everything.” The data and insights e-commerce provides is assisting brands to tailor their products and offering to customers.
When it comes to digital banking, financial institutions are guided by clients who manage their financial activities via a digital portal from wherever they are, says Albrecht. “Increasingly, an online presence and seamless digital capabilities are becoming a hygiene factor for customers, with end-to-end integration key to keeping customers engaged in the financial sector.”Nedbank Avo, a super app that connects consumers and businesses on one digital platform, was launched during the Covid-19 pandemic in 2020. Super apps are still a new phenomenon in SA, offering a range of services on one platform, with a single login.
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