. Walmart, Target, and other retailers also offered savings deals to customers. Amazon said July 11 was the single largest sales day in the company’s history, but declined to provide totals. Shoppers bought 375 million items across the two days, up from 300 million last year during the sales promotion. Adobe said it was a record two days for online shopping overall. Online sales were driven by appliances and toys, Adobe said. Other surging categories included apparel and electronics.
“The record spending so far shows us that consumers are tapping into their inner bargain hunters.” Elsewhere, curbside pickup was used in 20% of online orders on July 11, according to Adobe, highlighting the staying power of a service that gathered steam during the pandemic. This is up slightly from last year. Amazon holds Prime Day in July every year to juice sales numbers during what are typically slow summer months.