With an ABC Sale On the Table, Bob Iger Brings Disney Back to Dealmaking Business

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If his first run as CEO was about addition, his second tenure is about subtraction.

In 2006, he acquired a computer animation company founded by Steve Jobs called Pixar for $7.

4 billion; in 2009 he acquired the down-on-its-luck comic book publisher Marvel for $4 billion; in 2012 he spearheaded the acquisition of George Lucas’ Lucasfilm for $4 billion; in 2017 he acquired a majority stake in BamTech for $1.6 billion, a streaming video provider that built the backbone of what became Disney+ and Hulu; and in 2019 he acquired the entertainment assets of Fox in a staggering $71 billion deal.

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