Why Did Corporations Go 'Woke?' It's Not About the Free Market

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SAN FRANCISCO, CALIFORNIA - MAY 31: A rainbow shirt is displayed in a Pride Month merchandise display at a Target store on May 31, 2023 in San Francisco, California. Target has pulled some of its Pride Month merchandise from stores or have moved the seasonal displays to lesser seen areas of their stores.

It's possible these corporations really are acting in their rational self-interest—pursuing a path they believe is best suited for success—but it is certainly not being driven by what consumers want. Rather, they are seeking to placate a highly motivated, vindictive elite class that likely poses a greater threat to their long-term stability than the short-term frustrations of the consumer.of America's CEOs affiliate themselves with the Republican Party.

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Companies Aren't Pushing 'Woke' PoliciesCorporations, in hoping to maximize profit, do not want to serve a narrow and shrinking demographic as doing so is a recipe for small and shrinking profits.
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