Tilray Brands Inc. said Friday it is buying the remaining 57.5% equity ownership of Truss Beverage Co. from Molson Coors Canada to gain full control of the THC drink maker, for an undisclosed price.
A Molson Coor’s spokesperson said the drink conglomerate is turning products with more growth potential such as whiskey, energy drinks, a flavored alcohol beverages. Tilray Canada president Blair MacNeil said the deal will further strengthen its No. 1 cannabis market share position in Canada and position the company “at the forefront of the adult-use beverage sector.”
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