AI could fortify big business, not upend it

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Upstarts face an uphill battle

features that let workers automate tasks such as writing emails and summarising documents. That will leave little space for rival upstarts. Salesforce and Zendesk, makers of software for sales reps and call-centre agents, respectively, are likewise embeddingfeatures in their tools.

models to specific markets. Bloomberg, a financial-data firm, has used its trove of information to train a chatbot to help with financial analysis. McKinsey, a consulting giant, has trained a bot on its corpus of intellectual property. Health-care providers could exploit their anonymised medical records, insurers their claims data, and media companies their archival film or print, putting them ahead of upstarts unable to draw on such data.

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