Apple TV+'s MLS deal sets the tone for streaming companies vying for live sports rights

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CNBC's Steve Kovach, Julia Boorstin, and Mark Mahaney, head of internet research at Evercore ISI, join 'The Exchange' to discuss growing competition among streamers for live sports rights, Apple benefiting from its streaming deal with the U.S. Major League Soccer team, and how streaming brands are budgeting for live sport streaming deals.