UK law firm Schillings takes on PR industry by setting up its own company

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Reputation management to be added to group’s current expertise in defamation and libel

However, the firm has been shifting its focus to become a broader reputation management business in recent years. Corporate investigations, cyber security and military specialists have been added to its expertise in defamation and libel law.

A person involved in the new company said the move signalled “an acknowledgment” that “the world is moving, people’s reputational needs are changing ... you do need a slightly more sophisticated and comprehensive tool kit”.

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