The new, publicly listed company, whose stock will be trading on the New York Stock Exchange, consists of two “iconic, complementary” global sports and entertainment brands, UFC and WWE, and is officially called TKO Group Holdings. Its ticker symbol TKO is also a reference to the short version of the term “technical knockout” that is used in combat sports. Endeavor owns a 51 percent controlling interest in the new company, with existing WWE shareholders owning a 49 percent interest.
Endeavor CEO Ari Emanuel will step into the ring as the CEO of TKO, while also keeping the same title at Endeavor, which includes talent agency WME and the likes of IMG. WWE executive chairman and majority shareholder Vince McMahon serves as executive chairman of the newly created firm.
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