‘Rouge’: New novel set in La Jolla explores the gothic side of the beauty industry

📆 17/09/2023 05:07 م
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Boston-based author Mona Awad wrote the book while staying in La Jolla, and she views it as the perfect setting for a book about beauty and darkness.

To author Mona Awad, La Jolla is a bright gem of a location: a sunny and sparkling respite from her home in Boston.

“Rouge” is the story of a dress shop clerk who learns her mother has died, and she returns to La Jolla, where she “ends up getting sucked down this rabbit hole of this really sinister beauty cult,” Awad said in a recent interview. Awad said she set “Rouge” in La Jolla because it is her writer’s retreat. She has been coming to La Jolla since 2018 and staying in the same short-term rental for weeks at a time. She has written or edited most of her books there.Awad drafted “Rouge” in five weeks in La Jolla.

“I got really addicted to it,” she said, and would watch endless YouTube videos about skin care and buy the products. Awad also explored how people begin to value qualities like beauty in childhood. She said “Rouge” is a bit of a retelling of “Snow White,” with a focus on how fairy tales “teach us that what’s beautiful is the thing to prize.”

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