Instacart, officially Maplebear Inc., is seeking to raise as much as $660 million Monday at a valuation of more than $9 billion and begin trading Tuesday.
Taking its cue from Arm, Instacart is taking the safe route by lining up big investors to support its listing. It’s brought on PepsiCo Inc., one of its partners, to participate in the deal.It’s also enlisted Norway’s Norges Bank, TCV, Sequoia, D1 Capital Partners LP and Valiant Capital Management as cornerstone investors that could take up to 60% of the shares, according to its prospectus.
Instacart turned a profit in the first half of the year, matching the IPO candidate profile now favored by investors who have grown disillusioned with money-losing growth companies. “The grocery business is not a high margin business,” said Don Short, head of venture equity at InvestX Capital, a late-stage investor in Instacart. “It is a very, very tough, very competitive business and if times get tougher, people are going to weigh on the one hand, do I use Instacart? Or do I just stop on the way home from work and pick something up?”
Instacart’s ability to continue convincing retailers, consumer brands and suppliers that it’s a viable digital partner and platform where ad dollars can be spent will largely depend on user retention and order growth on its app, and by extension how well it translates its understanding of shopping patterns into product placement.
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