Wireless carriers like T-Mobile, Verizon, and AT&T are taking orders for Apple’s iPhone 15 ahead of the device’s Friday release. Though the deals themselves are difficult to parse, there are “very rich” promotions available for consumers, according to analysts at Moffett Nathanson.
“Broadly speaking, the promotions from the Big Three’s new iPhone promotions are certainly very aggressive, but not meaningfully more so than last year,” he writes. Using data from mobile phone price data firm Navi, Moffett notes that average promotional values are similar to last year. One notable difference is AT&T is offering higher promotional values overall for both new customers and existing ones upgrading their device than last year. Verizon’s promotional values are higher for those switching to Verizon, but are down for upgraders.
T-Mobile is offering promotional values for switchers and upgraders that are 9% lower than last year. He thinks that’s notable because it speaks to confidence and momentum adding customers without having to give away too much. On the flip side, he thinks the opposite is true for AT&T offering 8% higher promotionality for switchers and upgraders.