'Do you even like beer?': Women are calling time on industry’s tired stereotypes

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‘DO you even like beer?” It’s a question that women working in the beer industry are so very tired of being asked. It’s time to call last…

Amelie Tassin hopes the beer mentorship programme for women will redress the gender balance in the industry

“Women in Beer is a community,” says Tassin, “we are a group for women who like good beer and good company. We meet up in local pubs, attend events and festivals, visit breweries, and learn from women in the brewing industry. We’re here to support women in their beer journey whether it’s their passion, their career, or they’re just looking for a new hobby.”

“Even though I’ve beem working in the industry for 15 years and I’ve been a judge in several renowned beer competitions. It’s been the case during all my career and it’s still the case. From people who didn’t want to be served by me at the shop to colleagues who were systematically double checking everything I said, and questioning all my decisions while none of my male colleagues were treated like this.

Twelve women have been chosen as the inaugural mentees. They come from across the country and include plenty of brewers, plus micropub owners, beer marketers and managers. Each woman has been paired with an industry mentor who will work with them over a year to develop their careers with a mixture of personal and group meetings, webinars and events.The mentors are impressive leaders from across the beer industry.

Alix Blease, technical sales representative at Lallemand Brewing said: “We are very proud to sponsor the Women In Beer Mentorship Programme. Assisting women working in the beer industry to get support and mentorship for their projects and creative endeavours will only lead to expanding their career opportunities in the future. Lallemand will additionally be supporting this venture with web seminars and sensory training.

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