Amazon unveils a ‘smarter and more conversational’ Alexa amid AI race among tech companies

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Amazon has unveiled a slew of gadgets and an update to its popular voice assistant Alexa, infusing it with more generative AI features to better compete with other tech companies who’ve rolled out flashy chatbots.

During a demonstration at the company’s second headquarters in Arlington, Virginia on Wednesday, Amazon’s devices chief Dave Limp said the latest language model will allow consumers to have more human-like conversations with a “smarter and more conversational” Alexa.

The company says its also working on a “speech-to-speech” model that will, for example, allow Alexa to exhibit human-like attributes, such as laughter and phrases like “uh-huh” during conversations. In August, Amazon CEO Andy Jassy announced Limp would retire after almost 14 years with the company, where he’s overseen innovations in Kindle readers, Amazon’s Fire TV and Echo devices. Although the devices unit has rolled out a large number of gadgets over the years, not all of them have caught on. Think the Alexa-enabled microwave or the roaming Astro robot, which Amazon unveiled in 2021 at an introductory price of $1,000 but has had a limited rollout.

Amazon is a leader in the U.S. smart speaker market, commanding nearly 64 million monthly users of its Echo devices, according to Insider Intelligence. But the market research company forecasts that the devices will lose some market share in the next few years as the number of smart speakers continues to grow. Consumers have also become more likely to use their smartphones to access voice assistants instead of smart speakers.

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