With IPO due, Uber aims to be 'Amazon of transportation' - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

Uber laid out its vision of a transformed world of personal mobility as it steered toward a keenly anticipated stock market debut.

“Cars really were, for us, a kind of starting place,” said transportation policy and research chief Andrew Salzberg at an Uber media event in Santa Monica, California. “The idea that every time you walk outside there is this electric, fun-to-ride vehicle waiting to take you to your next destination is really incredible,” said Nick Foley, head of product for Jump, the electric bike startup acquired by Uber.

Combining electric motors with light-weight scooters or bicycles, and having them on streets to be used on demand, provides an ideal method of getting around in traffic-troubled cities, according to Uber. The California-based startup’s collaboration with cities includes sharing anonymous traffic flow data with officials in charge of public transit, bicycle lanes, parking and road planning.

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