Why Is Your Home Not Selling? 5 Reasons It’s Sitting on the Market

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Thanks to low inventory and steep home prices, 'buyers are really picky right now.' But that doesn't mean your home has to languish on the market.

By Jessica Dailey | Photo Illustrations by F. Martin Ramin/The Wall Street JournalAccording to Realtor.com, the average home spent 46 days on the market in August, up five days from a year ago. Thanks to low inventory,says Leslie Levy, a Coldwell Banker agent in the Chicago suburbs.Here are 5 reasons your home might not be selling, and what you can do to fix it.Real-estate agents say that staging contributes to homes selling faster more than anything else.

Removing old decor and furniture can make a home more appealing to younger buyers.2. Your house needs some upgradessays Levy. Higher interest rates have forced many buyers into a lower price bracket—meaning they’re less willing to ignore big fixes they might have to make after purchasing a home.“The time for overlooking scuff marks, chipped paint, and dirty windows is a thing of the past,”

Failing to negotiate from the beginning can cost you in the long run. A lack of flexibility also looks like protective hovering during showings and open houses, and not accommodating buyers.of homes for sale in August 2023 cut their asking price, according to Zillow. He says buyers should consider an offer as low as 10% off the current list price—especially if a property has been on the market for more than 45 days.“Affordability is the number one challenge for home buyers today, so homes that aren’t priced competitively aren’t going to sell as quickly,”“When a home is on the market for a long time, it almost always yields fewer offers, lower prices and worse terms,”“Dropping your price signals that you’ll negotiate.

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