CEO: 'Companies have a fiscal responsibility' to push for more women in leadership

Companies with more women in leadership positions are likely to experience better financial performance, according to the CEO of non-profit organization Women Who Code.Speaking to CNBC's "Capital Connection" on Friday, International Women's Day, Alaina Percival said companies have a"fiscal responsibility" to seek a gender balance in their top ranks.

Her sentiment is echoed by research from New York-based index company MSCI. According to a 2015 study from the firm, companies with"strong female leadership" generated a return on equity of 10.1 percent every year, compared to 7.4 percent for companies without. Gender balance is especially important for the tech sector, Percival said. Companies need to take"aggressive measures to adopt best practices," she added, saying that could include equipping women with skills and knowledge required to enter the technology workforce.

Yet even as companies are starting to see the increasing importance of equal gender representation, Percival said the message is"getting through slowly."

‘Push’ them? Then they’ll be charged with harassment. Fiscal responsibility? Nonsense! If she is a leader and wants that role then, like anyone else, pursue that role.

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