79% of global companies say advancing women is not a priority, new research finds

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79% of global companies say advancing women is not a priority, new research finds via CNBCMakeIt

Advancing women in the workforce is not a priority for firms worldwide, and the gender gap in leadership will likely persist until 2073 without corporate action.

The study also found that women held only 18 percent of senior leadership roles. IBM's Chief Marketing Officer Michelle Peluso said the dismal statistic is a result of corporations failing to realize that gender equality is positive for the bottom line. Men interviewed also underestimated workplace gender bias, according to the study — 65 percent of men believed they were just as likely as women to be promoted, despite the lack of women in leadership positions in all industries. The study concluded that few companies took ownership of gender equality issues, and that most applied a"laissez-faire" approach to diversity rather than implementing real business solutions to advance women.

"The good news is that the First Movers give us a road map," said Peluso."They are outperforming their peers, there's lots of hope."

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