Ilya Pozin, the CEO of a TV startup called Telly, has a plan to take over your living room. The first is to build the best TV ever because he’s convinced that your TV is the most important device in your house and is being criminally underutilized as manufacturers cut every imaginable cost in the name of selling the cheapest sets. The second is to sell you that best TV ever for a price of zero dollars and zero cents.
Telly calls it the “Smart Screen,” and it’s the whole business: while you watch shows and movies, part of that screen might show an ad, while another runs apps that interact with whatever you’re watching. The Telly also has a camera so you can video chat, a “Hey Telly” voice assistant, built-in games, and more. Pozin does seem to be genuinely convinced that Telly built the best TV on the market. But he wouldn’t dream of trying to sell it to you. “We would fall on our nose, we would fail.
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