Dentsu Aims to Test VideoAmp-Backed Ad Buys Across 7 Media Companies

مصر أخبار أخبار

Dentsu Aims to Test VideoAmp-Backed Ad Buys Across 7 Media Companies
مصر أحدث الأخبار,مصر عناوين

Dentsu will use a partnership with VideoAmp to test and measure advertising performance across seven different media companies

  • 📰 Variety
  • ⏱ Reading Time:
  • 12 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 63%

Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the job.

For years, individual TV companies have been testing a number of would-be competitors to Nielsen. each offering a bespoke brew of measurement technologies that marketers and media agencies can test as they see fit. Now

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Variety /  🏆 108. in EG
 

مصر أحدث الأخبار, مصر عناوين



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