and revenue from Google Search rose 11.3% on an annual basis to $44.03 billion. YouTube ad revenue beat estimates with a 12.5% year-over-year gain to $7.95 billion. Alphabet and Google CEOnoted that the number of daily views for YouTube Shorts, the vertical videos that compete with TikTok, rose to 70 billion during the quarter, up from 50 billion during the third quarter last year.
Google's costs to acquire its traffic rose 6.8% to $12.64 billion from $11.83 billion. Total revenue for the quarter came to $76.7 billion compared to the $69.1 billion the company took in during the third quarter of 2022, a gain of 11%. Net income rose 42% from $13.91 billion to $19.69 billion and diluted earnings per share came in at $1.55, up from the $1.06 reported during last year's Q3 and the $1.45 that Wall Street analysts forecast.showed up in the head count which was down 2.
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