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FTC Cracks Down on Food Industry and Influencers for Lack of Disclosure

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FTC,Food Industry,Influencers

The Federal Trade Commission has sent warning letters to major food and beverage industry groups and nutrition influencers for failing to disclose paid promotions on social media. The crackdown aims to hold both influencers and industry accountable for unclear funding disclosures.

The Federal Trade Commission has taken action against two major food and beverage industry groups and a dozen nutrition influencers for failing to disclose paid promotions on social media. The agency sent warning letters to the American Beverage Association, the Canadian Sugar Institute, and influencers with over 6 million followers.

The crackdown aims to hold both influencers and industry accountable for unclear funding disclosures.

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Companies Could Face Over $43K in Fines Per Fake Review as FTC Cracks Down on Practice'Fake reviews and other forms of deceptive endorsements cheat consumers and undercut honest businesses,' said Samuel Levine of the FTC.
مصدر: Newsweek - 🏆 468. / 52 اقرأ أكثر »