The Small Company at the Center of ‘Gamergate 2.0’

The accusations began around the release of Spider-Man 2 last October. More came when Alan Wake II hit a week later. They were all over the replies to the social media accounts of Sweet Baby Inc.: hateful comments, many of which hinged on the idea that the Montreal-based narrative development and consulting company was responsible for the “wokeification” of video games, recalls Kim Belair, the company’s CEO. In the months following, the noise only increased.

” Later in the interview, he complains that “our games, our entertainment, the stuff we love, are utilized for this kind of stuff, political agendas.” Games like God of War Ragnarök or Alan Wake II—both of which include Black women in prominent roles in promotion, story, or both—do not touch on any political topics in their stories. Ragnarök, a game built around mythical realms, is about preventing the end of the world.

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