Each of them is actively creating and providing AI-based applications, platforms and ecosystems that enable enterprises to improve customer experiences, creating entirely new revenue streams, business models and competitive advantages. Alphabet/Google has defined its direction as an “AI first” company, intentionally creating a culture of AI-driven innovation.
BCG found that the most advanced enterprises using AI today are succeeding at changing customer experiences, creating new business models and measuring AI’s contribution to streamlining internal processes. 19.2% of all enterprises interviewed perceive themselves as being better than average at AI and strong innovators.
Enterprises who perceive themselves as strong AI innovators based on their success using AI to improve customer experiences, create new business models and streamline operations are two times as likely to be faster at adopting new technologies. They’re also 65% more likely to be actively targeting technology platforms to scale their AI initiatives and strategies further.
When enterprises were asked which of the following 15 areas of innovation and product development will be the most impactful over the next 3 to 5 years, Big Data Analytics was far and away the most valued by strong versus weak innovators. Digital Design and Speed of Adopting Tech are two additional areas of innovation and product development that most differentiate the most and least innovative companies.
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