Smiggle, Peter Alexander slated to become standalone companies in 2025

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The popular stationery and sleepwear brands are set to be spun out of Premier Investment’s stable of brands next year.

Stationery brand Smiggle and sleepwear business Peter Alexander will be spun off from Premier Investments’ portfolio of brands next year to become ASX-listed retailers in their own right and turbocharge international expansion plans.

The spin-offs would mean each business would have a board of directors and management team singularly focused on the standalone brand, he added. “In the event that the business does get spun out, it will have a separate board, it will operate independently, and in some instances, will be able to move a lot faster,” Lew said. “There’s a lot of effort going into international growth.”

Smiggle’s global sales dipped 3.6 per cent to $183.9 million in the first half of the 2024 fiscal year as families juggled cost of living pressures. Meanwhile, Peter Alexander’s sales shot up 6.7 per cent to $279.3 million. In the first half of the 2024 financial year, six new stores were opened, four stores were expanded or relocated, and a further three are set to open between now and July.

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