Embracer Group embraces its new future as three separate companies including 'Middle-earth and Friends', which its CEO says 'reinforces Embracer's vision of backing entrepreneurs and creators with a long-term mindset'

has announced it is transforming into three separate, publicly listed companies, respectively named Asmodee Corp, Coffee Stain & Friends, and Middle-Earth Enterprises & Friends.

Middle-earth Enterprises & Friends, Embracer says, will be a"creative powerhouse" of AAA developers, with stewardship of licenses like Tomb Raider, Kingdom Come: Deliverance, and of course The Lord of the Rings. It will oversee studios like Crystal Dynamic, Eidos Montreal, Dambuster Studios, Tripwire Interactive, Flying Wild Hog, and Warhorse Studios.

Moreover, how much Embracer's business strategy has changed behind these friendlier company faces is up for debate. As part of this new chapter, Embracer has entered into a"new financing agreement" through Asmodee Group to the amount of EUR 900m. Embracer states the proceeds from these will be used to"repay existing debt and reduce leverage in the remaining Embracer Group".

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Embracer announces plan to split into three companies, including 'Middle-earth Enterprises and Friends'Tom is Eurogamer's Editor-in-Chief. He writes lots of news, some of the puns and makes sure we put the accent on Pokémon. Tom joined Eurogamer in 2010 following a stint running a Nintendo fansite, and still owns two GameCubes. He also still plays Pokémon Go every day.
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Saber Interactive boss defends Embracer's acquisition strategy after 'bittersweet' splitEd has an interest in streaming, people and communities, and giving a voice to marginalised people.
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