Product-Market Fit Tips for Startups: Insights From 20 Experts

Why is Product-Market Fit important in the world of Startups? According to John Pennypacker, VP of Sales and Marketing at Deep Cognition, achieving product-market fit is when customers are consistently buying your product or its consumption is growing in line with your capacity to supply. Product-market fit is reached when the market demand for your product sustains its growth and profitability. This means that customers not only support your business but also drive its success.

Instead of just showing ads on the search page, AdSense placed ads automatically on various websites. Google realized businesses would pay for this service, and AdSense became a success. It scans web pages to show relevant ads; for example, if you sold suitcases, your ads could appear on travel sites. By 2017, AdSense had 11 million users, paying Google $95 billion a year. Google identified a unique need and filled it.

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