An independent advocacy group of McDonald's franchisees is weighing in on the company's upcoming value meal promotion.
It cheers affordability for the consumer, but pushes for future contributions from the company to make the discounted offering sustainable for operators in the long run.franchisees is weighing in on the company's upcoming value meal promotion, cheering affordability for the consumer, but pushing for future contributions from the company to make the discounted offering sustainable for operators in the long run.
"The fact remains that in order to provide the consumer with more affordable options, they must be affordable for the owner/operators. McDonald's vast resources and financial investment are essential to any sustainable affordable strategy," the board of National Owners Association wrote in a letter to membership.
Beyond the $5 promotion, the NOA letter goes on to suggest the company should continue to innovate on menu, bringing back things like snack wraps that use existing chicken breasts, creating affordable options with lower food costs so they are more affordable for owners to sell.These ideas were initially floated by the advocacy group earlier in the year, as it pushed to add affordable options to the menu without discounting"core and iconic" items.
"Recently has made public comments about the US consumers' growing need for affordability. This is not a new or unique message; value has always been at our Brands's core," the NOA said in February.Wendy's will offer $3 breakfast deal, as rivals such as McDonald's test value meals