French ad holding company Publicis said Sunday it would pay about $4.4 billion for marketing services company Epsilon to give it a leg up in digital marketing and to help clients better personalize their advertising.
The deal comes as the advertising industry reckons with the huge growth of digital advertising and the emergence of players like Facebook and Google. Digital ad spending was expected to surpass traditional ad spending in the U.S. for the first time this year, according to eMarketer, which also expects digital to account for more than two-thirds of all media spending by 2023.
Major ad holding companies have grappled with whether to own data or to insource the data from providers. Last summer, Interpublic Group of Cos. agreed to acquire Acxiom's Marketing Solutions for $2.3 billion. Dentsu Aegis Network in 2016 bought a majority stake in data marketing company Merkle. "As privacy becomes more and more of a concern for marketers and their customers, that capacity to balance precision marketing with customer and consumer privacy is a really important issue," he said.
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Virginia drug company charged in billion-dollar opioid marketing fraud scheme aimed at addictsProsecutors allege that Indivior, which sells the drug known as suboxone film, used a telephone 'helpline' to connect opioid-addicted patients to doctors who were prescribing the drug 'in a careless and clinically unwarranted manner.' get them hooked on pills then call them to offer them a more addictive 'cure' Classic “Patient Brokering”. So glad Florida cracked down on this. Big Pharma is one of the driving forces behind the Opioid Crisis 🙄. So many make so much off suffering and pain. From the dealers to the cops, the courts, the hospitals, rehabs, and the morticians. Heartbreaking
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A CEO who sold his company for $1.9 billion in 2018 shares his advice for other founders who want to stay on after an acquisitionA year later, Flatiron CEO and co-founder Nat Turner reflects on what it's like to have a boss and the growing pains that come from being acquired.
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »
An $8 billion education company is launching a $50 million startup investment fund as an alternative to going all-in on tech acquisitionsDigital education company Pearson launches venture fund for early-stage startups, and is planning a passive portfolio management strategy. Beautiful!
مصدر: BusinessInsider - 🏆 729. / 51 اقرأ أكثر »