The product-led growth model has proved increasingly popular in recent years for more efficient customer acquisition, retention and monetization. A September 2023 survey found thatwere planning to increase their PLG efforts within the next 12 months, including investing more in customer support and keeping better eyes on product signals that directly impact freemium conversion.
You may also find that your go-to-market strategy and corresponding product strategy are detached from the way customers actually consume your product in a PLG model. You'd never know that without listening to teams and evaluating customer usage pattern data before asserting your opinion. Trust and sharing start at the top. I might need to say I'm yellow because I'm preparing for a board meeting or brainstorming a new user retention strategy to get others to open up about their challenges. Creating space for these conversations builds trust among product teams, which are under a lot of pressure to consistently deliver excellence.As a PLG company, you have to stay highly focused on delivering value—always thinking through how to deliver the simplest experience possible.
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