The Big Picture Netflix is voting for the Obamas again. This week, the streaming platform and production company Higher Ground announced through Deadline that they are extending their partnership for multiple years. Higher Ground is a media company started by Barack Obama and Michelle Obama, and ever since its creation it has financed the production of movies, TV series and documentaries that touch on real-world issues.
In an official statement, Netflix's chief of content Bela Bajaria celebrated the extended deal and expanded on what this means for the streaming company: What Is A First-Look Deal? Close The extended creative partnership grants Higher Ground a first-look deal with Netflix for all of its film and TV projects. This means that the production company may decide to have early access — before other studios and production companies — to whichever project that piques their interest, and they get to see it come to life before it is unveiled to the rest of Hollywood.
Currently, Higher Ground has massive projects in the works, including the best-selling novel All The Sinners Bleed adaptation, the Regina King-directed biopic Frederick Douglass: Prophet of Freedom, and a romantic comedy starring Lupita Nyong'o titled Fling.