n late April, 27-year-old Megan Boni decided to poke fun at the state of dating in New York. Finance guys, she said in a recent interview, “smell really good. They bring a backpack on the date, or dress a bit nicer — preppy. And they’reShe took to TikTok. “I’m looking for a man in finance, with a trust fund, 6-5, blue eyes,” she bopped in a Valley Girl twang, adding that she may have made “the song of the summer.”The results were more than funzies.
At the same time, designers have been racing to make the coolest version of the finance guy staple, the boat shoe — a trend kicked off by Miu Miu in its spring 2024 show, which was like a turbo remix of the Martha’s Vineyard off-duty wardrobe, and Bally, which is reinventing the vision of Switzerland, the land of globally aspirational banking, as something sweet and quirky through a $990 Sperry-like moccasin it calls the Plume.
The internet is rife with boneheaded trends that have no tether to reality. But the encroaching of the finance-guy archetype into pockets of pop culture where he previously would not have tread seems beyond aesthetic, hinting at new priorities among millennials and Gen Zers who have struggled to find solid footing amid social and financial upheaval.
Even the middle class, shrinking as a result of Reaganite tax cuts, began to see the rich as role models instead of objects of ridicule. Whereas previous generations looked to members of their own economic class to make purchasing decisions, media focus on the top income brackets meant that fancy cars, Cuisinarts and granite countertops became aspirational to all kinds of Americans, increasing consumer debt in 1984 by 21 percent and 18 percent the following year.
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