OpenAI CTO says AI may fill some creative industry jobs that were replaceable

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OpenAI CTO Mira Murati suggested in recent public remarks that AI could replace some creative industry jobs, but it will likely play more of a complementary role for workers.

An OpenAI executive says while generative artificial intelligence could replace some jobs in creative fields, some of those roles may have been replaceable or unnecessary to begin with. OpenAI Chief Technology Officer Mira Murati told Dartmouth University's engineering department earlier this month she thinks generative AI will primarily be a complementary tool for the creative industry but that some roles could be eliminated.

Since the launch of OpenAI's ChatGPT in November 2022, speculation has mounted about the impact of the emerging technology on workers and whether its widespread adoption could result in mass job losses or otherwise reshape the modern workforce. Analysts at the McKinsey Global Institute last year released a report that found that AI-powered automation could take over about 29.5% of Americans' work hours by 2030, whereas automation without generative AI would be able to handle about 21.

The report examined different job categories and found that creatives and arts management would see the amount of hours that can be covered by automation increase by about 15% to roughly 25% of hours worked. "Our research does not lead us to estimate job losses, although we cannot definitively rule out that conclusion, at least in the short term.

report released a year ago by economists at Goldman Sachs analyzed the potential impact of AI on the workforce in 900 different occupations and found that AI will likely have a "significant" impact on the labor market. Most jobs and industries "are only partially exposed to automation and are thus more likely to be complemented rather than substituted by AI," the report said.

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