During the first quarter, the burger chain announced tech-focused deals with Dynamic Yield and Plexure.
Kiosks for ordering food sit in the dining area of a McDonald's restaurant located inside the company's new corporate headquarters on June 4, 2018 in Chicago.Here's what Wall Street is expecting, according to a survey of analysts by Refinitiv.Wall Street is expecting that McDonald's first-quarter earnings per share will decline by 2.1% from last year. As foot traffic to stores has fallen, the company has been investing heavily in modernizing its U.S.
during the first quarter. The acquisition of Dynamic Yield will help the fast food giant integrate more decision-making tech into its drive-thru menus, with the potential to add it to its app or kiosks down the line. Meanwhile, its minority stake in the mobile app company Plexure will help it engage more with customers via its app, as well as prevent its competitors from benefiting from the company's innovation.
Broken like the milkshake machine
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