CLARK, Philippines – On the opening day of MICECON 2024, the Tourism Promotions Board Philippines proudly unveils “MICE Philippines: We Take Your Business to Heart,” a transformative program and message designed to position the Philippines as a premier global destination for meetings, incentive travel, conventions, and exhibitions .
Robust collaboration with private sector entities is also crucial to this endeavor. The Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. plays a pivotal role in initiating efforts that aim to increase the level of professionalism and development of our local MICE Industry.
President Ferdinand “Bongbong” Marcos has consistently encapsulated this vision, stating, “Under this administration, the tourism industry has shifted its gaze to becoming more than just a promotion arm of the government. We are committed to ensuring that travel is convenient, connected, and equitable for travelers and locals alike, enhancing key and emerging tourist destinations with robust infrastructure and essential services.
Recent events like the Cebu Chamber of Commerce and the Mactan Airport’s Sugbo Tourism Event underscore the region’s potential as a MICE destination, demonstrating the diverse and rich opportunities available across the country . The TPB’s commitment to regional development ensures that the benefits of MICE growth are widespread, fostering economic development and cultural exchange in various locales.
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