He's running a country and a reelection campaign . He is studying poll numbers. He'sby those in his own party to step down as the Democratic nominee. He's contending with challenges to a golf match by Trump. He's a husband, father, and grandfather.As for Trump, he is playing a lot of golf, campaigning, fighting off legal troubles, and trying to recover speedily from an assassination attempt.
These are the people who need an explanation of what is truly going on with prices and how four more years of the Biden administration will lessen the financial pain. Or how four more years of Trump will eradicate inflation for some time. Communicate clearly and effectively; the average household needs to hear it.
That said, I left the call feeling the consumer is in a darker place than many people think. It's not often you hear a food CEO say potato chips need a "value reset," which is another way of saying potato chips have gotten too expensive.Expect more of this lingo as other food companies report earnings soon.