After attempting to meet on agreement with several high-profile companies on a new Interactive Media Agreement, the union has voted and approved a strike to kick off on July 26 at 12:01 am. The companies represented on the other side include Activision, Blindlight, Disney, Electronic Arts, Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Interactive, VoiceWorks Productions, and WB Games.
Frankly, it's stunning that these video game studios haven't learned anything from the lessons of last year – that our members can and will stand up and demand fair and equitable treatment with respect to A.I., and the public supports us in that,' said SAG–AFTRA National Executive Director & Chief Negotiator, Duncan Crabtree-Ireland. 'Eighteen months of negotiations have shown us that our employers are not interested in fair, reasonable A.I.
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