5 local food business are finalists in H-E-B’s Quest for Texas Best competition

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Of the 10 finalists for this year's H-E-B Quest for Texas Best competition, half are food businesses from the North Texas area.

The blue corn pancakes at Encina are a staple on the restaurant's brunch menu, and now they're one of H-E-B's top picks for the best Texas-made products. The pancake mix is one of 10 finalists in H-E-B's 2024 Quest for Texas Best competition.Every year, Texas grocery giant H-E-B holds a competition for the best and most creative Texas-made goods. Winners are awarded sizable cash prizes and guaranteed spots on H-E-B shelves.

This year, the 11th year of the Quest for Texas Best competition, half of the 10 finalists are food businesses from the North Texas area.; sports drinks from Dallas-based HydroNation; chamoy candy from Dallas-based Sarape Treats; frozen filled naan from Dallas-based Marasi Foods; and Honey Dust from Bee King’s in Canton.

The Chamoy candy from Dallas-based Sarape Treats is one of 10 finalists in H-E-B's 2024 Quest for Texas Best competitionOut of the 10 finalists, four will be awarded prizes. The top honor is the grand prize, which comes with a $25,000 check. The first place winner is awarded $20,000, second place gets $15,000, and third takes home $10,000. This year’s winners will be announced Aug. 9 at an event in Fair Park.More than 450 products were reviewed for the 2024 competition, according to H-E-B.

“Small businesses drive innovation and keep our communities vibrant, which is why we are dedicated to finding and supporting the best small businesses in Texas,” said James Harris, H-E-B’s director of diversity and inclusion. “We are amazed year after year by the creative products submitted for the competition and look forward to making these inventive products available to our shoppers.”, Food Reporter.

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