NFL brothers Travis and Jason Kelce’s $100 million deal this week with Amazon’s podcasting studio, Wondery, marked the latest high-priced deal in 2024, highlighting a major shift in the audio landscape as top streaming platforms distance themselves from exclusive broadcast deals in favor of distribution and advertising rights.
The agreement comes as the sports podcast approaches its third season ahead of next month’s NFL opener. The timing marks a major win for Wondery given the Kelce brothers’ program is typically the top sports podcast during the football season. In its latest ranking of the Top 50 US podcasts by audience, Edison Research ranked “The Joe Rogan Experience,” “Call Her Daddy,” “SmartLess,” and “New Heights” among the top 15 most listened-to podcasts.